Achieved 3x ROAS for Bhojan Tree

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Achieved 3x ROAS for Bhojan Tree

What is Bhojan Tree?
Bhojan Tree is online tiffin service provider who delivers daily tiffins to Working Professionals across Mumbai. USPs is that they focus on health factor eventually giving it homely feeling with a professionally managed kitchen.

Goal 
Want to increase their ROAS. Currently they were able to achieve a ROAS of 1:2-1:3

Challenges
Google Ads were giving them results, however, Facebook and Instagram were a turn off for them. Also the entire online tiffin service industry claimed that FB & Insta is not meant for them as those two platforms are more suitable for Lifestyle Ecomm and not towards Food Service Ecomm businesses.

Our Solution
We provided them performance campaign on Facebook & Instagram. Since the industry was bit skeptical in case of Facebook Ads. We decided to turn around a regular strategy of running Facebook Ads. Instead we focused on running placement focused Ads viz; Facebook Feed, Instagram Stories & Instagram Feed, etc. We tried A/B testing and based on the placement which gave us maximum results we boosted our budget on that particular thing.

Numbers Achieved –

1:7 – Overall ROAS | 1:3 – User Acquisition ROAS | 1:22 – Remarketing ROAS